I have mixed feelings about Elizabeth Arden. The smart packaging, the prestigious name and the accessible prices all appeal to me. However, the more EA fragrances I try, the more I am disappointed. I do like Fifth Avenue, but didn’t like Sunflowers, True Love, Mediterranean. Red Door or Splendor. Green Tea is excellent, and I say that objectively as one who doesn’t like Tea as a note. Elizabeth Arden Untold is probably one of the better ones and they seem to have gone to some trouble with the pretty faceted bottle too.
I first tried Elizabeth Arden Untold as a spray across a beauty counter and wandered around pondering it a little. After receiving a sample in my Fragrance Shop Discovery Box (more of which anon), I was able to wear it a little longer. This is very like Rochas Soleil Rochas, a lovely scent that I have on my dressing table, although the more perfume I try, the more I find its borderline too sweet for me.
Elizabeth Arden Untold has three quite dominant notes in common with Rochas Soleil: Pink Pepper, Pear and the Patchouli basenote. It starts as a light white floral: the Pear and Pink Pepper are certainly discernible, but it ends up smelling not unlike an Angel Lite, although with a touch more of the old floral notes than Angel’s nuclear finish. The Patchouli base swamps all other notes, hence the slight Angel comparison. NB A slight comparison to Angel is like describing being only slightly knocked over by a demolition wrecking ball.
Untold was created for its 2013 launch by Clement Gaverry, who is also credited with one of my favourite scents: Sarah Jessica Parker Lovely. He is obviously fond of the Patchouli base, which is no bad thing.
I was ready to like Untold, but at £38.50 for a 30ml bottle, I’ll stick with my almost identical Rochas Soleil Rochas for £11.75. There is very little difference, except in the twenty odd quid you’ll have left to buy something else.