When I first smelled Serge Lutens Daim Blond, it was a sort of blind smelling in so far as I knew nothing about it and knew nothing of the notes. The first image that popped into my head, unbidden, was of a school corridor. I couldn’t fathom it out. Who wants to smell like a school corridor?
Fast forward a few months and I tried again. This time I had two samples and wore Daim Blond exclusively over a couple of days. Ah, now I get it.
Daim Blond is a toned down leather, in fact, it’s suede rather than leather. Still cow hide, but softer. In the background is something clean and medicinal. Hawthorn? Cardoman? Maybe this is where the school corridor image came from. Leather satchels and a hint of spicy Dettol? I tried again. This time, it made me think of something very expensive: say an Hermes handbag concession or a luxury car showroom. Must be all that new smelling suede.
And then there’s the curious Apricots. Normally one glimpse of anything remotely Peachy on a list of notes and I run a mile in the other direction, but the apricots in Daim Blond kind of bloom like a rich juicy flower, and I found them quite pleasant, almost orangey.
It’s a curious blend, with fairly subtle sillage and longevity of around five hours. Now that I’ve got it to know it better, the school corridor has gone and in it’s place is an expensive handbag on the seat of a brand new showroom-fresh luxury car that I can only look at by pressing my nose against the glass.
There is Heliotrope and Iris in there too, but I could smell neither. I could be ignoring the Iris though, since she and I don’t get on.
This is a subtle and classy scent. It doesn’t show off. It’s smooth, and pretty, but not so pretty that it tries to draw attention to itself. It would smell superb on a man, especially a billionaire.
Daim Blond smells of money.