Avon Week: Eternal Magic


This came as a big surprise. I was expecting a light floral, let down by a cheap basenote, as per earlier Avon reviews.  But what do I find but a Dead Ringer for none other than Lancôme Hypnôse?

It’s not just me either, on Fragrantica, no less than 71 other readers have decided its similar too. The notes listed vary quite markedly. Lancôme Hypnôse is listed as having Passionflower, Vanilla and Vetiver, whereas Eternal Magic is listed as having Iris, Tincture of Rose, Vanilla and Woods.

Somewhere in the middle, I would say both have Passionflower, a hint of Wood notes, and Imagedefinite-unmistakable-applied-with-a-trowel, sweet Vanilla. What you are left with is a Floriental Gourmand, a spicy floral with heavy Vanillic basenotes. In fact the first time I ever tried Hypnôse, I was convinced there was a soft little note of Anise in there somewhere.

The beauty of Eternal Magic lies in the fact that it doesn’t smell like an automaton Avon scent. In a blind test, I would never have labelled this one as Avon. It’s warmer, with more resonance and depth to the base. It’s not my cup of tea personally, but it is rather lovely and pleasant, and a refreshing change from other Avon scents.

If you are a fan of Lancôme Hypnôse (£38 per 30ml) but your money tree isn’t blossoming, then this is your lucky day. Eternal Magic is usually around £13 for a 50ml EDT, but in the current Avon brochure it is a mere £8. Avon online is selling it in a gift pack for £9.99 . I consider these prices downright silly and encourage you to take advantage of a quality scent at a bargain price.

The spokesmodel for Eternal Magic is the beautiful Zoe Saldana, and her willowy form features in the ad campaign. Eternal Magic sillage is positively sociable,  and lasting power is around three hours on a good day.

6 thoughts on “Avon Week: Eternal Magic”

  1. Dearest Iscent
    Whilst this is another one not necessarily for The Dandy, I see what you mean about those silly prices… do they do leather chypres?
    Yours ever
    The Perfumed Dandy

  2. Dear Mr Dandy

    The men’s section in my current brochure sounds more promising than the rather dull women’s section. Men are offered promises of Lavender and Leather whilst we ladies are fed an unvaried diet of fruity florals.

    I am seriously tempted to buy myself some men’s EDT this time round.

    If you ever come across the discontinued Avon Patrick Dempsey Unscripted, it’s a very good Vetiver.

    Your friend

  3. Hello I love your reviews of Avon perfumes because, I always wondered what they smelled. I guess, you can’t know except if you have a friend who wears it, or you ask for someone from Avon to come at your house, of finally if you make a blind buy.
    Thanks for the reviews 🙂

    1. Hi Geneveive, thanks for your comments and kind support. I bagged myself a set of 20 Avon samples on eBay for around three pounds. Lots of Avon ladies sell their old stock on eBay, so I would really recommend doing this. if you do find an Avon scent you love, you will always have a bargain.

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