Dior J’Adore has become synonymous with its high octane glamorous campaign fronted by Charlize Theron in all her golden glory. From wading through a pool of molten gold to strutting her stuff through a fashion show, it’s super glamorous, super feminine, super elegant.
But is it all image or does this fragrance put its money where its mouth is? Just because it has a famous name behind it doesn’t mean it’s going to smell good (I’m talking to you Champs Elysées!)
This is one for fans of soft powdery floral fragrances. Whilst I am a frequent critic of fruity florals, when it’s done well, as it is here, it can be a great combination when not churned out on the cheap. There is none of that watery cheapness about silky smooth J’Adore. Top notes include Melon, Peach, Pear and Mandarin. Whilst this may sound like a Carmen Miranda overload, it is in fact the Pear that dominates whilst the other fruit notes blend together well, rather than shout out separately. This is beautifully made.
However, it’s the floral notes that really take over and to me this is a soapy, powdery Tuberose scent. I’m not usually a fan of Tuberose, although it’s growing on me, but this has been tempered with Jasmine, Violets and Freesia so it doesn’t take over like a drunken guest at a dinner party, like it so often can. It’s Tuberose with the volume down low, being made to share the floor with its cousins and allowed to only whisper for a change, instead of shouting.
Base notes are silky and smooth, allegedly with Blackberry and Cedar, but I just get muted Tuberose, Lily of The Valley and a hint of feathery Musk to soften it. It’s rich, not watery, soft, not loud, and velvety rather than astringent. All in all, it’s a good buy with no sign of dying out soon.
J’Adore was created in 1999 by Calice Becker, the nose behind the celebrated Estee Lauder fragrance Beyond Paradise, which was given five stars by Luca Turin and Tania Sanchez in Perfumes The Guide. (J’Adore only gets three!) At £89 for 100ml, try before you buy. It’s worth remembering that my taste may not be yours.