Jovan really wants you to hook up with someone. If you are single, they will do their darnedest to put it right. Take a look at the website– a close up of two mouths about to slobber over each other. If you are a Kath and Kim fan then you’ll know what I mean by a Kath’n’Kel French kiss. They repeat that their perfumes will attract the opposite sex. Let’s hear that again- their perfumes will attract the opposite sex. All you need is a bottle of Jovan anything and a large butterfly net. In fact Sex Appeal by Jovan is categorically designed to attract the opposite sex. They’re not even subtle about it. It says on the website “This provocative, stimulating blend of rare spices and herbs was created by men for the sole purpose of attracting women” See? Shameless.
So should Jovan be relegated to the nudge, nudge wink, wink slightly dated era of blind pheromone traps? Or should it be taken seriously as an affordable fragrance worth buying?
Well I am married and have no need to attract men (well, maybe just the one), but I can report that Jovan White Musk for Women is rather pretty and will certainly “do”. The Body Shop’s White Musk has long been a favourite of mine, maybe for twenty years now, and with good reason. It’s a flagship product that Body Shop customers just wouldn’t ever let them discontinue. I wondered if Jovan was up there with the Body Shop, so decided to seek out a bottle. So just for a change and because the act of buying perfume is like a drug to me., (Whoops, tried not to actually say that aloud to myself) I picked up a bottle of this from my local High Street toiletries store (Okay it was Bodycare if you must know). In exchange for £6.15 I got a 59ml bottle of Jovan White Musk. It’s a “concentrated cologne” which makes me wonder what the difference is between an eau de toilette and a “concentrated cologne”. Not much I’ll wager.
When first sprayed, this is quite tangy with honeysuckle and jasmine and really smells best when it beds down a bit. The flowers warm it up and make it sweet rather than cold, but the best bit comes in the drydown. Emitting a subtle soft musk waft as you move, this is an ideal office or daytime perfume. It’s cosy and feminine and cheap enough to carry around in your handbag to make up for its non fantastic longevity.
Its also great to use if you like layering scents. If something woody is too harsh, this can soften it. If Amber is too much for daytime use, you could back it up and calm it down with a spray of White Musk.
I can promise it will make you smell nice, but I can’t promise it will bag you a man. Still for £6.15, maybe it’s worth a shot for all you adorable singletons out there. (I feel I should play you a love song now). Please wear Jovan responsibly. You might have adventures.