Champs Elysees: Guerlain, how could you?

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Luca Turin hates Guerlain Champs Elysees. HATES IT. However, I don’t always agree with him so I went ahead anyway. I mean it’s Guerlain so it can’t be bad , right? (apart from La Petite Robe Noire, which smells of cherries and Caramac, but that’s for another day). It can’t be awful if it’s Guerlain, can it?

Well it is. If you told me some famous popsy invented this on the back of an album tour on a limited budget for maximum publicity, I’d believe you. In a blind test, if you asked me which is the Guerlain, I would dismiss this with an instant snort and say “well it’s definitely not THAT one, no way is that a Guerlain”. And I’d be sadly mistaken.

It almost goes without saying that Guerlain has made some true greats that have stood the test of time and succeeded through generations, passing the torch of good taste from woman to woman down the decades. Take Jicky for example, rumoured to be a favourite of Jackie Onassis and created in 1889, or the perennial L’Heure Bleu, created in 1920 and still going strong, or the heavenly Apres L’Ondee, still beautiful after 106 years.

And then there’s Champs Elysees. Created in 1996 and a melting pot, it would seem, of every note they could manage outside the oriental bracket. Can I just ask: why  the melon note? Why? Why have they put melon in there with lilac and peaches and lily of the valley and almonds and anything else they could find lying round the house or garden that day?

This is not to be mistaken for the original Champs Elysees created by Jacques Guerlain in 1904. The only similarity is the name. The modern version was created by Olivier Cresp, who has a lot to answer for , since he is also guilty of creating Angel. (Don’t get me started on Angel, that Marmite of perfumes that divides so vigorously).

If you want Guerlain at its best, get the early ones. A hundred years of women can’t be wrong.

Champs Elysees? turn left and avoid. Much too busy.

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