The Avon Cherish campaign is fronted by the impossibly beautiful Abbey Crouch and her equally impossibly beautiful mother Karen. It’s a cliché, but yes they really could be sisters. It’s a pity then that I did not love Cherish as much as I liked the lovely spokesmodels.
A couple of years ago, I was about to give up on Avon: many of the perfumes seemed same-y and synthetic and despite the low prices, I didn’t think they were value for money anymore. However things have turned around now and you can see how much I like Avon again if you look at my Top Ten Avon Fragrances article on this blog. (I can’t do you a link- it goes really weird when I link to my own site).
I’m sorry to report that Cherish has slipped the net for me, I’m afraid. I did not like it much, and I don’t say that about Avon scents very often these days. I have noticed a trend for pink pepper overkill lately and Cherish is no exception. Pink pepper is a red berry rather than pepper and there is way too much here, making it syrupy and overly fruity. As if there wasn’t enough sweetness going on, Cherish opens with cherry blossom and caramel and beds down to a sandalwood base, which disappointed me. This was not because I don’t love sandalwood- I really do, but the sandalwood in Avon perfumes is not a patch on what I hope for. It’s more Poundland vanilla candles than smoky spicy wood.
The problem with Cherish is that is smells entirely synthetic. You can just about make out some Jasmine Sambac, but not in a good way. The cherries hit you on the nose all the way through, but in an overly manufactured way that reminded me of plastic fruit and air fresheners. The caramel popped up to make it modern (caramel appears to be BIG right now but I would rather eat it then smell of it), and I lost all hope for a redeeming woody base note when the whole thing drowned in glucose.
Having said all that, I think Cherish meets the tastes of the young and modern and will probably sell pretty well. But I’m going to be diplomatic and say they didn’t make it with me in mind. There. That covers everything, without, I hope, sounding too rude. I love you Avon, but I’ll sit this one out.
You can buy Avon Cherish from your Avon rep or online. Current price is £14 including free gifts, but Avon has frequent specials offers so prices may vary in future.